Flix North America Names Karina Frayter as Head of Communications

DALLAS, July 8, 2024 -- Flix North America Inc., the entity overseeing operations for both FlixBus and Greyhound across North America, today announced the recent appointment of Karina Frayter as head of public relations and corporate communications. In this role, Frayter will guide all aspects of the communications strategy in North America, overseeing external and internal communications and reputation management for the company and its two brands. She will report to Kadir “Kai” Boysan, chief executive officer of Flix North America, and serve as part of the senior leadership team.

“Karina is a seasoned corporate communicator, and we are excited to have her expertise at this pivotal time of growth for Flix in North America,” said Boysan. “Her strategic thinking and deep skill set will be instrumental in shaping our narrative, engaging employees, building and safeguarding our brand, and sharing its exciting story externally and internally.”

Frayter brings extensive experience in brand positioning, media relations, stakeholder engagement, and issues and reputation management. Most recently, she was vice president of public relations at XPO, a leading freight transportation provider, where she guided the company through a spinoff, leadership transition, and brand positioning post-spin. 

Prior to that, Frayter was senior director of corporate and financial communications for Macy’s, Inc., as well as senior managing director and head of media at RF|Binder, advising Fortune 500 companies, startups, and non-profits globally. Earlier in her career, Frayter was a television producer for over a decade, covering business and financial news for CNN and CNBC. 

"Flix is bringing much-needed innovation to the intercity bus industry in North America, and I am thrilled to join the company at such a decisive moment of growth and transformation," said Frayter. "I look forward to working with this exceptional team to effectively engage all stakeholders as we implement our vision of making travel accessible, affordable, and sustainable for more people."

Frayter holds a master's degree in international affairs from Columbia University’s School of International and Public Affairs and a bachelor's degree in political science from Manhattanville University, where she now serves on the board of trustees. 

Media contact: 

Ike Hajinazarian | press@flixbus.com 

Further information about FlixBus is available at flixbus.com. Additionally, press information and media library can be found at flixbus.com/company/press-room. For up-to-the-minute information and real-time updates, as well as company news and announcements, find FlixBus on X (formerly Twitter), Facebook, Instagram, and LinkedIn. 

About Flix North America Inc.

Flix North America Inc., parent company of FlixBus Inc. and Greyhound Lines, Inc., provides the largest intercity bus transportation and booking platform for North America. A subsidiary of Germany-based mobility company Flix SE, Flix North America Inc. provides services in the United States, Canada, and Mexico, with almost 2,300 destinations across its network. Greyhound, FlixBus, and their operating partners offer a smart and affordable alternative for travel that helps passengers reduce their impact on the environment and embrace a collective, sustainable approach to mobility.